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marketing enhances customers' belief in manufacturers, leading to an increase in their willingness to purchase. Social media presents
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This post examines the outcome of social media marketing on purchase intention as well as the mediating result of brand have confidence in and
Structural product depicting immediate, indirect and moderation result price with regression coefficients.
nels, prospects can become much more experienced about solutions and services, that may encourage them to spread good
social media, On this regard, is really a activity-changer while in the context of marketing as it provides a strategic
who will be motivated by different elements of their getting choices. Marketers will have to have an understanding of these variables and influence
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Function-The objective of this research would be to explore and realize the key components that influence the usefulness of social media promoting campaigns in Yangon, Myanmar. By investigating the influence of media components, content material factors, and relationship enthusiasm on ad clicks and purchase intention in social media promotion. Layout/Methodology/Method-This review employs quantitative strategies and ... [Clearly show entire abstract] analytical tactics like Cronbach's Alpha, Very simple Linear Regression, and A number of Linear Regression to investigate variables influencing advert clicks and purchase intention in social media marketing strategies. The study instrument, a questionnaire, comprises screening issues, demographic info, and goods aimed read more at evaluating attitudes employing a five-place. Findings-Articles factors including high-quality and type of articles Employed in advertisements have a substantial beneficial influence on ad clicks, leading to enhanced consumer engagement and click on-through prices.
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